How a Team of Doctors Uses Social Media to Drive Awareness and Save Lives

Mashable spoke with Sky LaBrot, executive director of operations for nonprofit mobile medical program Floating Doctors. Since its launch in 2008, the Floating Doctors program has served along the coasts of the Eastern Caribbean and Central America by boat — setting up mobile clinics in impoverished communities that are battling tropical disease. Twitter (and, to a lesser extent, Facebook) has become an essential tool to spread awareness of the project and to keep it running, particularly in three key areas of their day-to-day lives at sea and in the clinics.  More