A
survey of 1,600 adults shows considerable use of social media for health care purposes.
More
- Computerworld - A third of U.S. consumers
now use social media sites such as Facebook and Twitter to seek medical
information and track and share symptoms. They're also using the sites
to vent about doctors, drugs, treatments, medical devices and health
plans.
- Health organizations have an opportunity to use social media as a way to
better listen, participate in discussions and engage with consumers in
ways that extend their interaction beyond a clinical encounter," Barnes
said. "Savvy adopters are viewing social media as a business strategy,
not just a marketing tool.
