Healthcare social media a 'moral obligation'

As social media continues to grow as a communications medium, so too does its impact in healthcare. According to a report published today by consulting firm PwC, patients increasingly are turning to social media sites such as Facebook and Twitter both to find and share medical information. What's more, of 1,060 surveyed consumers, 45 percent said that information obtained via social media could impact their decision to get a second opinion.  Read more