Hospitals Turning to Facebook, Google To Attract New Patients

More hospitals are using Google, Facebook and other websites to market their services. Some experts say the strategy can boost patient awareness about relevant services, while others say that targeted ads might be unnerving to consumers. Kaiser Health News/Philadelphia Inquirer.

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Ethics and HIT

Challenges...
http://jamia.bmj.com/site/icons/amiajnl8946.pdf
  • patient safety should trump all other values; corporate concerns about liability and intellectual property ownership may be valid but should not over-ride all other considerations;
  • transparency and a commitment to patient safety should govern vendor contracts;
  • institutions are duty-bound to provide ethics education to purchasers and users, and should commit publicly to standards of corporate conduct; and
  • vendors, system purchasers, and users should encourage and assist in each others’ efforts to adopt best practices.

e-Behaviorial Health


Benefit from new technologies... enable people to have remote access to CBT

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