Text message interventions work best when they’re tailored

Text messages have been proven several times to be a positive medium for improving health outcomes. Text message intervention studies for smoking cessationmedication adherence and weight loss have all come back with positive results.

While all of the studies focused on tailoring messages, the researchers agreed that a good next step for texting studies is a three-way texting system, which is helpful to adding an even more human element to the intervention.

“In other studies that we’ve done we’ve created three-way messages, send out, come back in and receive a tailored message based on your response,” .... “And we found that patients sometimes think that it’s their doctor texting back. So we’ve used it as a communication tool, to really think that they’re being cared about.”  More 

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http://jamia.bmj.com/site/icons/amiajnl8946.pdf
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