Technology, Sex and Health: 4 Ideas to Reach Young People

The Pew Research Center's Global Attitudes Project this year found that emerging nations are embracing the internet and mobile technology, and that this phenomenon is "significantly more common among young people." For example, the following percentages from Pew Research show people aged 18-29 who access the internet or own a smartphone: Brazil, 72; Turkey, 67; Mexico, 65; Philippines, 52; Nigeria, 45; and Ghana, 38. The numbers for use of social networking sites are almost as high.
While the means of communication will continue to change, the laws of communication are immutable. One such laws is that effective communication requires that you deliver your message to your target audience in a format that is relevant to them. For youth around the world, that increasingly means internet, mobile technology and social media.  Read More

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http://jamia.bmj.com/site/icons/amiajnl8946.pdf
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