Inside Hands On Telehealth
The illustration below, taken from the original HBR article, helps to visualize the gap.Thanks to a recent interview with Dr. Saif Abed of Abed Graham Healthcare Strategies, I came across a fascinating article in Harvard Business Review (HBR) entitled “Eager Sellers and Stony Buyers.”
It discusses why people have such a hard time accepting/adopting a new product or service as compared to the one they already have in place.
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