Survey: One third of wearable device owners stopped using them within six months

A third of consumers who own a wearable device stopped using it within six months, according to consulting firm Endeavour Partners’  September 2013 survey of 500 adults. Additionally, more than half of consumers who own one no longer use it.
The survey reads. “It’s not enough to sync with, link to, or work alongside one of the current devices on the market, or to partner with one of the many startups to design an even better device. Designing a strategy to ensure sustained engagement is the key to long-term success in this highly competitive space.”
Another recent survey, this one from Nielsen’s Connected Life Report, found 15 percent of consumers who know the term “wearable” — and are either already users of “connected life technologies” or interested in them — are wearing one.  Read More